stickiness

The authors define stickiness as:

"Our interest is in how effective ideas are constructed — what makes some ideas stick and others disappear."

Post a two-paragraph blog entry that contemplates stickiness.  First define stickiness in your own terms.  Do you agree with the Heaths?

okay... what is stickiness?  well that question didn't stick, i had to keep looking at it which forced me to copy paste it on this blog soooo what is stickiness? stickiness is the level of sticky something is, like a post it note has a lower level of stickiness than super glue.  dr. lay probably does not want that for an answer.  what is stickiness? shit, i have typed that three times and it still hasn't stuck.  haha pun, funny stuff.  

anywho, stickiness.  stickiness is when ideas just stick.  the hansel and gretel commercial was sticky.  the stupid long panteen commercial was sticky.  the former was arguably better, and more entertaining, but it was not necessarily stickier.  why is that? i don't know.  maybe the level of obnoxiousness plays into the level of stickiness.  the more obnoxious the more you remember it.  think about it, things that annoy you tend to linger, which inherently makes them more annoying.  i couldn't get that stupid song she was playing out of my head for an hour after the commercial.  even a month and a half after watching the commercial for the first time i still remember it well.  it stuck.  but WHY?!

the heaths make some valid arguments but they act more as guidelines.  like the kiss method... keep it simple stupid.  don't over complicated things and you have a better shot at people remembering them.  keep it simple, short and sweet. play on people's emotions.  whether you made them laugh, cry, scream, or bitch about how annoying it was, you have tapped into their feelings.  that's my recipe for stickiness.  at least literary stickiness, i also have a good recipe for craft paste but that is for another time.